Bring Back The Buzz Blog

People kept asking us why a name mattered so much. In 2013, here's how we answered.

Before TEALgates, there was the SWARM. How a few hundred fans in teal and purple helped bring the Hornets name home.

Days before the final Silent Swarm in April 2013, we wrote a thank-you letter to everyone who was along for the ride.

In 2012, fans of every age wrote to Michael Jordan asking for the Hornets name back. Here's what they told him.

In late 2012, the Pelicans news hit and the Hornets name was suddenly in reach. Here's how we got there, and what we asked Charlotte to do next.